![]() ![]() special starter cultures are stirred in.fresh milk is poured into a large vat and warmed gently.It is a complicated process that in most respects has changed little over the years, at least for production on a small scale. Research current trends, plus legal and tax issuesĬheese making is a traditional art that has been practised for hundreds of years. It may be that you will only be competing directly against some of these producers because you will be targeting a particular segment of the market (for example organic cheese, vegetarian cheese or local produce) or producing your own unique varieties. local dairy farms that make their own cheese.large dairy product manufacturing businesses that also offer a range of special cheeses. ![]() large specialist cheese makers from around the country who market their goods nationwide.other local small-scale cheese making businesses.You may find it useful to use the Record Sheets to record the results of your research. Try to find out what types of cheese these outlets offer and what prices they charge. local vegetable box schemes (dairy products are sometimes included in these).health food shops and delicatessens that offer a range of special cheese and locally produced goods.department stores with food halls offering high quality foods.supermarkets that stock a wide range of cheese, including speciality cheeses.Concentrate on finding out where locally produced and other speciality cheeses are offered. Don't worry about general grocers shops just selling normal mass-produced cheese - you are not really competing with these. So you'll need to check how many outlets are offering speciality cheeses locally. If you're planning to sell direct to the consumer then many of the businesses that would be potential trade customers will be your competitors. Outlets selling speciality and artisan cheeses Your market research should have helped you to identify any gaps in the local market and the types of customer you can target. Don't let this put you off if this is your aim - just be sure to go into it with your eyes open. Many small and medium sized food producers dream of getting their products onto supermarket shelves, only to find that dealing with supermarket buyers on an ongoing basis can be very frustrating. If you decide to offer mail order or internet sales, you could attract members of the public and trade customers from all around the country and even abroad.īear in mind that selling to supermarkets can be a very difficult business. Trade customers could include specialist cheesemongers, quality food shops, health food outlets, delicatessens, farm shops, and businesses such as hotels, restaurants and pubs. You may attract some passing trade if you have a retail outlet situated close to a busy road. Unless you're planning to focus heavily on online sales from the beginning, it's likely that your customer base will be made up of people in your area - those who live there and holidaymakers and day-trippers if you live in a touristy area - and small local businesses. A range of cheese from all over Europe is available in every supermarket and speciality cheeses have become quite widespread. The market for speciality foods and locally produced goods has grown in recent years, but the sector is quite competitive. Estimating demand for your cheeseĬonsider whether there will be sufficient demand for the cheese that you produce. Doing some market research will help you with this. It's also important to find out as much as possible about the competition. ![]() When you plan your cheese making business it's essential to make a realistic estimate of how much demand there will be for your products. Our practical guide will help you start up and run your own cheese making business. Products like speciality cheeses have become very popular with 'foodies', who are prepared to pay more for unusual food items that aren't widely available. ![]()
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